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Tag Heuer Marketing Smartwatch To Football Fans

LVMH-owned watchmaker Tag Heuer is continuing focus on its connected timepiece through a partnership with German football league Bundesliga. Bundesliga is the first partner outside Tag Heuer’s ambassadors to work with the watchmaker on an exclusive for the Tag Heuer Connected watch. Tag Heuer announced the Tag Heuer Connected timepiece, a project between the watchmaker, Intel and Google, at last year’s Baselworld in Basel, Switzerland before formally introducing the product in November 2015.

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