Cubic is one of many players in mobile looking to take advantage of this new market, partnering with car manufacturers as both industries look for new ways to engage customers. Often used as an umbrella term, the term connected car covers products and services that include everything from remote locking and unlocking to stolen vehicle recovery and vehicle tracking. These features are being adopted by a number of businesses in the industry, including mobile dealers in the UK, who are bridging the gap between mobile and automotive industries. For Rainbow Telecom, the strategy surrounding connected cars is one that fits in line with its mobile strategy. The unified comms dealer is one of many that has a vehicle-tracking arm of the business, recently partnering with TomTom to fit SIM cards in tracking devices.