The Balogna Airport has revealed that it will be using a range of different forms of mobile technology, including geolocation beacons, near field communication (NFC) tags, and even QR
codes to help to enhance the experience of travelers who make their way through this location. By using geolocation beacons with Bluetooth low-energy technology, and by combining that
withNFC tags and quick response codes, the Balogna Airport is hoping to be able to reach as many travelers as possible, regardless of the model or make of their mobile phones. Using these various
types of tech, it will become possible for the airport to send pro-active notifications to travelers such as promotions and alerts. These will be sent directly to the smartphones so travelers will be
able to receive them when they are most relevant to their present locations.
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