Toronto Star, February 1, 2005
Procter & Gamble's prospective buyout of Gillette Co. may be troubling news for advertising giant BBDO Canada. A unit of New York-based Omnicom Group Inc., BBDO
Canada currently quarterbacks media buying and advertising creations for Gillette, while Leo Burnett Worldwide and Saatchi and Saatchi, divisions of Omnicom rival Publicis Groupe, perform similar
tasks for Procter & Gamble Co.
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