• Fortune, Monday, February 15, 2016 9:05 AM

To surf one of the many unauthorized watch “dealer” sites, better known as the “gray market,” is to find a horological bounty at bargain prices. Are you in the market for a Breguet “Classique Hora Mundi Automatic”? Jomashop.com is offering one for $54,995, 30% off the listed retail price of $78,900. Interested in a Rolex Cosmograph Daytona in platinum? Prestigetime.com is selling one for 15% off at $70,125. At the same time, smart watches, once regarded by Switzerland as little more than a sideshow, have become a serious factor – particularly for those looking to spend under $1,500. According to the Deloitte study, a year ago, just 11% of watch executives viewed smart watches as a competitive threat, this year, 25% do.

Read the whole story at Fortune »