KT Health is very actively marketing its kinesiology tape product in advance of the 2016 Olympics in Rio de Janeiro. In January, KT Health signed veteran marketing executive Russell
Schleiden as its CMO and signed a multi-year deal to become a licensee for the U.S. Olympic Committee, In this Q&A, Greg Venner, CEO, talks about working with athletes, the challenges of growing
the kinesiology tape category, and marketing leading to the Rio Olympics.
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