Around the Net
Why Broadcast Marketing Is Getting Muted
- Skift, Tuesday, March 1, 2016 8 AM
The emergence of messaging – real-time, two-way channels like Twitter, Facebook Messenger, and SMS – as a dominant form of communication demands that marketers hone their skills as conversationalists. At the same time, broadcast marketing and reach-frequency models are becoming increasingly inadequate as standalone strategies for brand development.
