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Instagram Steals Tips From Facebook's Playbook

  • Re/code, Thursday, March 10, 2016 8 AM

Instagram wants to make it as appealing as possible for brands to advertise, and it thinks that if brands have special profiles or the ability to advertise from a phone, that might help. Instagram is in the midst of executing a familiar advertising strategy — Facebook’s advertising strategy — and has a few updates in the works that should make the two businesses look even more similar.

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