Lufthansa has successfully trialled new iBeacon technology and will use it to sell “upgrades” into its Business Lounges. The technology works through the Lufthansa app. Travellers who have this on their smartphone and
have the location-based services activated can then be notified of “offers and services relevant to their current location and that will make their stay more comfortable”. Lufthansa says
that in its test phase, customers in Munich received “an offer for entry into the Business Lounge for €25”.
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