June 3 - 6, 2024
Absolut Vodka has remained relatively unchanged over the past 137 years but what has changed — besides the flavors — is the world around it. Names like
Netflix, Uber and Airbnb are frequently cited as disruptors. But in
Afdhel Aziz’s opinion, it’s technology that’s the real disruptor. And as the brand director for Absolut Labs, it’s his job to make sure his
brand keeps up with it.