Cinema Screen Media, a provider of digital pre-show entertainment, picked Watson Earl & Partners, New York, as its advertising agency of record. The agency will devise marketing strategy and tactics
for a new Cinema Screen Media product that customizes pre-show entertainment to the theater level in a 20-minute package. The agency appointment also results from new management at Cinema Screen
Media, Atlanta.
Read the whole story at DMNews.com, February 10, 2005 »