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One Way to Deflect From the N.B.A.'s Embarrassments: Funny Ads

At last, the National Basketball Association can laugh about something. In anticipation of its annual All-Star Game Feb. 20, the N.B.A. has introduced its largest ad campaign ever for its lucrative licensed apparel lines. The campaign, a joint effort by the N.B.A. and Reebok, is a humorous take on the league's marketing efforts. It features Fred Willard, the comedian who has appeared in films like "This Is Spinal Tap" and "A Mighty Wind."

Read the whole story at The New York Times, February 14, 2005 »

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