- Adweek, Monday, April 11, 2016 8:04 AM
Kylie Jenner, who was age 9 when “Keeping Up With The Kardashians” first launched, is the embodiment of an entirely new type of celebrity which is is not based in any type of legacy
medium. Jenner didn't accrue her fan base via YouTube videos or blogs. Rather, her celebrity—and increasingly valuable brand—stems merely from the image she presents across social
media.
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