• The Oregonian, Wednesday, April 13, 2016 9:05 AM

NBA analyst Kenny Smith. Intel chief executive Brian Krzanich. And a cow. An actual cow. Intel's latest effort to expand beyond its core PC market has taken an unlikely turn onto reality television, where Krzanich joins celebrity guests and technology inventors on a cable TV show called "America's Greatest Makers." The show's first episode, alternately goofy and geeky, highlights the challenges Intel faces as it seeks to identify new markets for its computer chips and as it works to stay in the public consciousness at a time when the tech industry is constantly shifting. The TBS cable channel has scheduled eight episodes; the winning team gets $1 million.

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