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JCPenney Woos Larger Women With New Collection

JCPenney has entered an era in which it can stop trying to reverse the mistakes of the chain’s past and build toward the future. The latest such step: the upcoming launch of a plus-size collection called Boutique+ that will showcase the talents of in-house designers along with "Project Runway"‘s latest winner, Ashley Neil Tipton. The 24 year old is the first plus-size designer to win the reality TV fashion competition.

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