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Sears Starts Marketing Range Of Connected Home Products

  • TWICE, Friday, April 22, 2016 9:05 AM

Sears Holdings has introduced the first wave of what will be a wider assortment of connected-home products marketed under its private-label Kenmore, Craftsman and DieHard brands. The effort, orchestrated by Tom Park, president of the brand trio, leverages the badges’ heritage and dependability, and further positions the retail chain for a connected-home future, he told TWICE. The first five products include an 8,000 Btu Kenmore Elite smart AC ($300 retail), a Kenmore smart water heater module, compatible with current Kenmore and Kenmore Elite electric water heaters ($70 retail).

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