• PerformanceIN, Monday, May 2, 2016 9:05 AM

Barneys New York is using iBeacon technology in-store to personalise its shoppers’ experience as part of a swathe of digital improvements. The chain of luxury department stores is connecting consumers’ online and offline behaviours to bring a first of its kind digital shopper experience, and power customer-centric personalisation for better service at its new outlet in Manhattan. IBeacons, integrated with a personalisation platform provided by RichRelevance, are helping Barneys to share relevant content with people who opt-in via the store’s clienteling app. As customers move around the shop floor, they are prompted with personal recommendations of editorial content via a purpose-built app.

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