Around the Net
China Company To Start Marketing IoT Products In U.S.
- SFGate, Monday, May 2, 2016 9:05 AM
LeEco — a Chinese company with brash dreams of challenging Apple, Tesla and Netflix — on Thursday officially opened a North American headquarters smack in the backyards of its Silicon Valley competitors. LeEco’s office on North First Street in San Jose is a showcase for the company’s eclectic array of products, which range from smartphones and TVs to streaming video to a self-driving, electric sports car. No matter that U.S. consumers have never heard of the company or even know how to pronounce the name. (Although one executive said “le-echo” in an interview, a spokeswoman said the firm wants it pronounced “luh-E-co.”) The 80,000-square-foot U.S. headquarters already has 250 employees, with an additional 550 expected by the end of the year.
