• Mobile Marketer, Wednesday, May 4, 2016 9:05 AM

Hilton Hotels & Resorts is one of the first hospitality marketers to leverage 360-degree video in an ad unit that enables consumers to tilt or rotate their smartphones as they are immersed in a virtual visit to the chain's Barbados resort. Hilton has teamed up with Opera Mediaworks and agency partner OMD to roll out the mobile-first campaign, which brings individuals on a virtual vacation to the hotel chain's Barbados property. As more brands begin experimenting with 360-degree video, the hospitality industry is likely to adopt the technology quickly, due to its ability to allow travelers to discover new places, tour various resorts and take an interactive journey to a potential destination for their next trip.

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