Coca-Cola’s latest mobile innovation transforms bottles into a remote control for Spotify playlists via an application that registers products using smartphone cameras and curates music collections representative of common summer experiences.  The Play a Coke campaign, happening in Canada, is tapping various summer experiences and making them even more special by providing a soundtrack for themes such as Chillin’ by the Fire, First Kiss and Road Trip. Users can access the soundtracks by downloading Coke’s mobile app, which leverages augmented reality technology to allow customers control of their music play by moving the product.