• Variety, Monday, May 9, 2016 9:05 AM

Time Inc. is joining the over-the-top video fray with the People and Entertainment Weekly Network, featuring long-form TV-style programming on connected televisions and other devices set to debut this fall. The company also is announcing a video-only brand dedicated to covering digital stars on YouTube, Vine, Snapchat and other platforms, and “Life VR,” a new app that will serve as the hub for Time Inc.’s virtual-reality content. It unveiled the new initiatives, along with a slate of new shows, at its Digital Content NewFronts presentation to ad execs Thursday in NYC. In addition, Time Inc. announced a pact with NBA legend Kobe Bryant for a short animated film based on his love poem to the game, “Dear Basketball,” to be distributed exclusive on Sports Illustrated digital properties.

Read the whole story at Variety »