• ReadWrite, Monday, May 9, 2016 9:05 AM

Consider the number of the packaged products in the world, and that the possibility that each could be interactive either within the supply chain as part of the manufacturing process or as a retail product that interacts with the retailer and/or consumer. All of a sudden the size of the Internet of Things (IoT) becomes unimaginably big and adding way more packages as well. And right now, UPS and FedEx still leave you a ratty Post-It Note to let you know they missed you. Enter Finland’s Magic Add – they enable packages to communicate with people. Readwrite spoke with CEO Samuli Manninen about the company.

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