Around the Net
Merchants Join Together For Beacon Marketing
- Mobile Commerce Daily, Wednesday, May 11, 2016 9:05 AM
A group of small merchants in New Jersey is leveraging beacons and a mobile application to deliver relevant offers to customers at nearby businesses, driving cross-selling opportunities. The pilot program for Close.by recently launched in Summit, NJ, and has already delivered more than 1,000 offers. For example, users entering a daycare center will receive an offer for a discount at a nearby toy store.
