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Will Academy Awards Spots Pay Off for Marketers With Oscar Fever?

As sponsors prepare for the 77th annual Academy Awards, to be broadcast on Sunday by ABC, they wonder whether these facts may add up to fewer viewers than usual:The show has an untested first-time host, the comedian Chris Rock. The five nominees for best picture combined have sold far fewer tickets than the 2003 winner, "The Lord of the Rings: The Return of the King." Hooray for Hollywood? It may be more like oh, no for Madison Avenue.

Read the whole story at The New York Times, February 25, 2005 »

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