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'X-Men: Apocalypse' Takes Over Snapchat

The Snapchat lens feature, a virtual playground in the messaging app where people go to adorn their selfies with flower crowns, dog ears and alien eyes, generates more than 30 million snaps a day, according to the service. Advertisers are looking for ways to join the fun, and in increasingly aggressive ways.

Read the whole story at The New York Times »

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