Around the Net
Unilever Taps Beacons For Mustard Brand
- Mobile Marketer, Wednesday, May 25, 2016 12:47 PM
Unilever’s Maille mustard brand has added a dash of beacon marketing to help it target foodies in Los Angeles and Chicago grocery stores, driving sales at the point of purchase while
gaining earned media for the brand’s first digital campaign in the United States. The centuries-old brand is using beacons to reach consumers with an expressed interest in food,
including foodie bloggers, while they are grocery shopping via an ad designed to raise awareness of Maille and encourage viewers to look for it in the store. Working with beacon marketing network
inMarket, Maille’s content is appearing in applications such as Epicurious, CheckPoints and List Ease.
