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Mountain Dew Starts VR Content Campaign

PepsiCo’s Mountain Dew is scaling up its virtual reality content strategy with a new campaign on Shazam, YouTube 360, Facebook 360 and a dedicated hub, for an immersive experience showcasing two limited-edition flavors and encouraging viewers to vote for their favorite. The Mountain Dew effort, the brand’s first to use VR as a content channel as part of larger, integrated campaign, showcases how virtual reality boosts mobile’s importance in product development with more immersive experiences, in this case via a tie-in with several NASCAR drivers. While the content is available for the Oculus headset, it is also found on a number of different mobile platforms, including bringing the first branded VR content to Shazam.  

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