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Retailers Starting To View Virtual Reality For Stores

The growing number of brands leveraging virtual reality is opening the door to VR commerce, which marketers are tapping to showcase products out of bricks-and-mortar contexts and offer in-store shoppers unique customer experiences. A slew of retailers – including The North Face and IKEA – have already begun experimenting with VR commerce by showcasing products through mobile applications and complementary headsets that pull into individuals into new dimensions. 

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