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Data Seen As Key To Revenue For Siri, Alexa, Google Assistant

Apple, Amazon, and Google say their virtual helpers—Siri, Alexa, and the less snappily named Google Assistant—can make our lives easier by acting on our commands to book cabs, order pizza, or check the weather. But like all the other free-to-use goodies that tech giants offer up, these new personal assistants must also earn their keep. The companies aren’t saying much about exactly how their automated personas can boost their bottom lines, but they have clear potential to open up new lines of revenue. Perhaps most importantly, they could significantly increase the data that companies have on our preferences and everyday lives.

Read the whole story at MIT Technology Review »

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