I love television as a marketing medium - pure and simple. It has sight, sound and motion. It has terrific reach, great entertainment value and a captive audience. For years, television was the Great
Brand Builder - the foundation of most integrated marketing communications plans. The growth of existing products was hitched to this powerful steed. The success of new products depended on mass
distributed introductory TV ads. This was terrific& exciting& and easy! Indeed to marketers, Television was the best friend we could ever have. But we're killing the damn thing - and here are the
culprits:
Read the whole story at ANA Blog - Bob Liodice »