Around the Net
Beacon-Triggered Content Offers Food Shoppers On-Sale Ingredients
- Mobile Marketer, Friday, June 10, 2016 9:05 AM
Meredith’s online recipe hub Allrecipes is using beacons to target shoppers at Marc’s grocery stores with recipe ideas at a time when they are likely to be interested in
the content. Users of the Allrecipes Dinner Spinner app will receive notifications while shopping at bricks-and-mortar locations in Ohio at beacon-equipped Marc’s. Shoppers will be
served with messaging that provides a look at relevant recipes that are currently trending to help decide on grocery lists and purchases.
