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24% Weary Of Impulse Buying With Wearables

Although the art of purchasing via Apple Watch applications has not yet reached its zenith – with 24 percent of consumers wary of making impulse buys on the wearable – retailers can fuel sales by offering in-store shoppers easy access to coupons and loyalty programs, according to a GPShopper report. The report, “Cracking the Mobile Code: The Apple Watch and Retail,” revealed that 23 percent of Americans would consider purchasing the next incarnation of the Apple Watch, although nearly 24 percent of that group would refrain from buying products on it, due to concerns about making an impulsive purchase.

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