U.S. fashion label Michael Kors is allowing consumers to try on its Kendall II sunglasses via a one-day-only Snapchat filter lens. Using Snapchat as a virtual mirror, consumers are able to try on
three colors of the Kendall II style. Luxury has incorporated Snapchat into its marketing efforts to show candid behind-the-scenes footage of brand happenings, but promoted interactions on the social
channel may resonate better with its millennial and Generation Z user base (see
story).
Read the whole story at Luxury Daily »