Around the Net
Retailers Moving To Beacons, Other Technology For Stores Of Future
- Luxury Daily, Tuesday, July 5, 2016 9:05 AM
As per capita purchasing power increases, proportional spending on personal goods has decreased, according to a new report from GfK. For the 28 European Union member states, retail sales accounted for 31.2 percent of spending in 2013 but only 30.4 percent last year. As newly earned purchasing power manifests itself in cultural and recreational spending, brands must invest in the experiential economy to regain prominence.
