Every day, Wal-Mart touches more consumers than a typical country's census bureau counts in a year. Small wonder the world's largest retailer is looking to significantly expand the in-store television
network that's presently available in 2,600 locations. This includes new equipment, new programming, and the installation of 42-in. LCD TV monitors throughout the store. Already, the Wal-Mart TV
captures approximately 130 million viewers every four weeks, placing it in the top five TV networks in the U.S. Not surprisingly, major advertisers such as PepsiCo are already on board. Many more (at
least, according to Wal-Mart) are signing up.
Read the whole story at ClickZ, March 8, 2005 »