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Sony Faces Marketing Challenges With 'Ghostbusters'
- Today.com, Monday, July 11, 2016 8 AM
The studio is trying to build up excitement for the picture by fanning nostalgia from the original 1984 classic. At the same time, the advertising campaign has downplayed the novelty of a summer action blockbuster anchored by women, in the hopes that a large percentage of tickets are sold to men.
