Around the Net
New Era Goes Hollywood, Caps Deal With L.A. Live
- NYSportsJournalism.com, Friday, July 15, 2016 8 AM
New Era has expanded its role in entertainment, signing a multi-year deal with global sports-entertainment firm AEG to become a founding partner and exclusive headwear provider for L.A. Live, the district that includes Staples Center, The Grammy Museum, the West Coast broadcast center for ESPN and Microsoft Theater.
