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Rule 40: Olympics Advertising Explained

Little in this world is outside the influence of the almighty dollar. The Olympic Games, for all the International Olympic Committee’s high falutin’ rhetoric around the purity of sport, are no exception. In order to provide some clarity on how the image of the games can be used for profit, the IOC has attached a bylaw to Rule 40 of the Olympic Charter.

Read the whole story at Paste Magazine »

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