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Around the Net
Why Prime Day Was a Win For Amazon, Other Retailers
- Knowledge@Wharton, Thursday, July 21, 2016 8 AM
Amazon’s self-created sales holiday on July 12 — Prime Day — set records for the two-year old event, and offered cues to longer-term shifts in retailing trends. Amazon’s success with Prime Day is a testament to the stickiness of its customers, whose growing numbers reveal the huge distance rival Walmart has to cover, according to experts.
