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Retailer Expanding Beacon To 170 Locations

Following a successful beta test, New York & Company said today that it is rolling out shopkick-enabled beacons to more than 170 of its locations, enabling consumers to earn loyalty points for walking into a store and for visiting a fitting room. The collaboration, which has been in beta for the past several weeks, entails a beacon deployment powered by mobile shopping application shopkick. Shopkick installed at least two shopBeacons in each New York & Company location, one of which rewards app users with points for walking in the door while the other incentivizes customers to try on clothes in the fitting rooms.

Read the whole story at Mobile Commerce Daily »

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