Following a successful beta test, New York & Company said today that it is rolling out shopkick-enabled beacons to more than 170 of its locations, enabling consumers to earn loyalty points for walking into a store and for visiting a fitting room. The collaboration, which has been in beta for the past several weeks, entails a beacon deployment powered by mobile shopping application shopkick. Shopkick installed at least two shopBeacons in each New York & Company location, one of which rewards app users with points for walking in the door while the other incentivizes customers to try on clothes in the fitting rooms.