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Customer Loyalty Would Drop If Car Hacked, Says Report

Nearly all consumers would be less likely to stay loyal to an automaker if it is hacked, according to the 2016 KPMG Consumer Loss Barometer study. With connected and autonomous vehicles penetrating public consciousness, fear of cyber attacks not on automakers’ data but on vehicles themselves has been the corollary. Despite public worries and dangers, however, automakers are not sufficiently investing in cyber security.

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1 comment about "Customer Loyalty Would Drop If Car Hacked, Says Report".
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  1. R MARK REASBECK from www.USAonly.US , July 28, 2016 at 10:31 a.m.

    Gotta keep saying it; DUMBEST IDEA OF THE 21ST CENTURY.

    Please tell me why you want a car that has the ability to be shut down, altered, or more importantly hacked to the point of placing your life in danger?

    What is wrong with you people pushing this garbage on the public, simply because you CAN  develop technology???? 

    If you were really "visionaries" you would see that the lawsuits alone will be overwhelming in a society that sues because a foot-long sandwich is only 11-1/2"

    I'm looking forward to all the back-pedalling that this will produce.  And how about all those incovienient trips to the dealership to get your car "updated" so it won't crash into another semi or bus.

    The moronic facet of this "hole" movement is "freedom", but all this produces is a tire track of every move and turn you make....................your freedom has been given away.

    In a related issue, I predicted in 2008  that the "Big 3" will eventually just manufacture trucks and SUV's.  Yep, right again.  Fiat/Chrysler has announced this very thing  in the past few weeks.
    The throw-away Japanese cars, along with the loss of American Brand loyalty has created this necessity. 

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