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Car Retailers Tap Into Virtual Reality

Buying a car is supposed to be an exciting and fun experience, but once you’ve hit the fourth dealership it can get pretty tiring. What if you could eliminate a few of your choices without ever having to step inside a physical showroom? Vroom, the online car retailer, wants to help with 2016’s hottest trend — virtual reality. That’s right, even car retailers are jumping on the virtual reality bandwagon. It seems like the right step forward, though — why waste time driving around to several dealerships, especially if you have a fairly large set of cars you’re interested in? With Vroom’s VR showroom, you’ll hopefully be able to narrow your search down a little

Read the whole story at Digital Trends »

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