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Retailers Tap Pokemon Go To Increase Shopper Traffic

Augmented reality has been having quite the month. It seems like no matter where I go, I can’t get away from Pokémon Go.  It is filling my news feed and office talk, and I keep getting bumped into on the street by people staring at their phones. In case you’ve been on a screen-free vacation in the Galapagos Islands for the past couple of weeks: Pokémon Go is a free-to-play location based augmented reality mobile game. The game allows players to use their smartphones to capture, battle, and train virtual Pokémon monsters who appear throughout the real world. It makes use of GPS and the camera of compatible devices. I’ve heard mixed reviews. All the players milling around not paying attention to their surroundings irritate some people. On the other hand, I’ve heard from parents that their teenagers are getting more exercise in one day than they used to in weeks, walking around to find game characters.

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