- PR Week, Tuesday, September 6, 2016 8 AM
Getting influential people to endorse a brand used to involve little more than plonking a smiling, glamorous actor or footballer in front of a camera and asking them to say a few nice words in
return for bags of cash. Well, almost. But that was before the new breed of home-grown social-media influencers turned the model on its head with their millennial magic.
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