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Amazon Adding Pop-Up Stores To Sell Echo, Gadgets Says Report

Amazon is aggressively expanding its presence in the real-world retail market, with a plan to open dozens of new pop-up stores in US shopping malls over the next year, a source familiar with the matter told Business Insider. The miniature retail storefronts are a separate effort from the physical bookstore that Amazon opened in Seattle last year and are primarily designed to showcase and sell the company's hardware devices, particularly its Echo home speakers.

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