- Complex, Tuesday, September 13, 2016 8 AM
People wore sneakers before 1985. But the release of the original black and red Air Jordan 1 that year changed the way sneakers would be consumed, viewed and marketed from then on out. Their
namesake, Michael Jordan, then a rookie for the Chicago Bulls, would go on to become the best basketball player ever, and his sneakers would both create sneaker culture and dominate it for years to
come.
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