June 3 - 6, 2024
Around the Net
Vera Bradley Lays An Egg
- Jezebel, Thursday, September 22, 2016 8:03 AM
Vera Bradley’s new ad campaign asks why it’s good to be a girl and some of the answers are sad. The company is going after a new target, a demographic they label as the “daymaker,” otherwise known as women from 25-40. Along with this change in focus they’ve rolled out a hashtag campaign #ItsGoodToBeAGirl, which seems to be missing an apostrophe and any coherent meaning.
