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Home Depot Experimenting With Beacons

A Home Depot executive at the MMA SM2 Innovation Summit 2016 revealed that mobile and tablet usage make up 50 percent of the retailer’s online traffic, a significant number that has prompted it to explore other mobile commerce initiatives, including beacons and chatbots. During the session, “Introducing Mobile Prodigies: Defining the Future of Location-Powered Mobile Marketing,” the executive said that the home improvements brand has seen a 30 percent year-over-year growth in mobile, which has inspired it to innovate with other Internet of Things-related technologies in a bid to drive more sales. Despite having a customer base primarily consisting of baby boomers, Home Depot is also attempting to target mobile prodigies – defined as Generation Z consumers and younger millennials – with its digital platforms.

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