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McDonald's Buying Way Into Hip-Hop Song Lyrics

Hip-hop artists have plugged in virtually every high-end brand from Cartier to Versace into their song lyrics. But now the Big Mac is about to get name dropped. McDonald's Corp. has hired entertainment marketing firm Maven Strategies to help the fast-food giant encourage hip-hop artists to integrate the Big Mac sandwich into their upcoming songs.

Read the whole story at AdAge.com, March 28, 2005 »

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