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P&G Wants To Improve Quality Of Marketing

Procter & Gamble CEO David Taylor says the company needs to make its products “more relevant” in customer’s lives. Speaking at the annual shareholder meeting, he says that even though sales are up, the company “still has to do better.” P&G plans to invest more heavily in marketing to increase the reach, consistency and effectiveness of its campaigns.

Read the whole story at Marketing Week »

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